Shape Engineering website design
Shape Engineering needed a creative partner who understood the fast-paced and ever-evolving world of engineering. They were looking for a company that could deliver a strong, unified brand presence, to short deadlines, ensuring that all communications leaving the business were consistent, professional and representative of their full range of services.
Their new website had to integrate seamlessly with the refreshed brand identity. It needed to be user-friendly, visually sleek and informative, showcasing the company’s capabilities, project case studies and culture.
In addition to promoting Shape Engineering’s expertise, the website also needed to act as a recruitment tool, helping to attract and retain the best engineering talent in the North West. It was essential that both the design and messaging reflected the company’s commitment to innovation, excellence, and valuing its people.
We began by conducting a brand discovery phase, working closely with Shape Engineering’s leadership team to understand their services, values and long-term goals. From this, we developed a refined visual identity that brought consistency to their materials, from presentations and brochures to digital assets.
When refining the website, our focus was on user experience, visual clarity and navigation. We structured the site to clearly communicate Shape Engineering’s service areas, while also highlighting their impressive project portfolio. A dedicated careers section was created to showcase the company culture, reflecting their commitment to their people.
Every design element, from typography to imagery, was chosen to project precision, innovation and trustworthiness, aligning the brand’s visual identity with the engineering excellence it represents.
The result is a sleek, cohesive brand and website that positions Shape Engineering as a leader in its field. Their visual identity now reflects their technical expertise, professionalism and forward-thinking approach.
The website provides a seamless user experience, allowing clients to easily explore services and case studies while also serving as a powerful recruitment tool for attracting top talent.
Shape Engineering now has a consistent brand presence across all platforms, one that communicates quality, reliability and pride in both their work and their people.