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What Is Social Value and Why Is It Important?

Social Value is about creating positive change for people, communities and society as a whole. It goes beyond financial profit to consider how organisations contribute to social, economic and environmental wellbeing through their work, decisions and values. What do you do as an organisation to help others or your surrounding environment?

What is Social Value?

For companies like us Welton Media, social value means using creative skills to support education, inclusion and meaningful engagement, particularly with young people and communities.

Social value is so important because it strengthens communities, builds trust and focuses on long-term impact rather than short term results. We work collaboratively with young people, providing skill development opportunities and create inclusive, authentic content that reflects real voices.

As many organisations increasingly look for partners who share their values, social value is no longer optional, it should be something you are doing without thinking anyway. Any business that wants to earn trust must embed social value into its strategy. It’s about doing the right thing, treating people well and ensuring those you work with feel safe, respected and confident in who they’re working with.

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