Apollo Care Social Media Management
We were asked to take over the social media management for both Apollo Care Franchising and Apollo Care, overseeing content strategy and posting across their respective channels. Our goal was to post weekly content that would help grow followers, increase engagement, and strengthen brand awareness.
The challenge lay in managing two distinct but connected brands. Each audience required a unique approach , Apollo Care Franchising needed a professional, business-focused tone to attract potential franchisees, while Apollo Care required a more compassionate, community-driven voice to connect with care teams, clients, and families.
Both the imagery and written content had to reflect these differences while maintaining overall brand consistency and authenticity.
Our main challenge was to create two coherent content strategies that served very different purposes but remained visually aligned under the Apollo Care brand umbrella.
For Apollo Care Franchising, the goal was to demonstrate business growth, opportunity, and success appealing to professionals interested in joining the network. This required a more corporate tone, strategic messaging, and visuals that highlighted entrepreneurship and leadership.
In contrast, Apollo Care’s social channels focused on community care, compassion, and people celebrating the work of care teams, sharing client stories and promoting the organisation’s values. It was vital that the tone remained warm, supportive and human-centred.
The Delivery
Since taking over the social channels, both brands have seen steady increases in followers and engagement across platforms. The distinct tone and tailored approach for each channel have helped strengthen brand identity and enhance audience connection.
Apollo Care’s community-driven content continues to generate positive engagement from carers and families, while Apollo Care Franchising’s professional focus has helped attract interest from prospective franchisees.
The result is a cohesive and consistent online presence that reflects the values, purpose, and growth of both sides of the Apollo Care brand.