Salford Rugby League
We’ve been in touch with Salford RFLC for many years, so when we received the call asking if we could help with their kit launch, taking place the very next evening, we were keen to step in. The launch was set to happen in front of the fans and the new consortium who had recently taken over the club following a period of liquidation.
The management team wanted the launch to feel positive and uplifting, inspiring the crowd to rally behind the new directors and the team and marking the start of a fresh chapter for the club.
There was no time for long strategy sessions, we had just 24 hours to turn this around. Only two players were available and we had a single hour to film.
In that hour, we had to do everything: get the lighting set, help the players feel relaxed and confident in front of the camera and capture the shots that would really bring the piece to life. It was fast, intense and all about making every minute count.
The result was amazing. As the video played, the feeling in the room was electric, genuinely rip-roaring and uplifting. It was a real goosebumps moment.
After such a difficult season, the fans left feeling positive again. There was real optimism about the future, helped by the players being there in person to show just how good the new kit looked in real life.
The video went on to perform brilliantly online too. We’re incredibly proud to have been part of this moment and to have helped kick off a new chapter for the club. Good luck to Salford RFLC.